I am a sucker for anything neon pink, doesn't really matter what it is, I'll probably purchase it. However, I'm also a sucker for maxi dresses so when I saw this dress in store, I bee-lined it to the register and couldn't wait to get home to wear it! It's the perfect casual maxi dress and compliments summer skin so well. I decided to belt it to give it some added shape but have also since worn it without a belt and loved it just as much! I won't be surprised if this becomes a weekly wear!